“Least Effective Dose”

If someone has listened to Tim Ferriss’ podcast, or read any of his books, you’ll know that the “Minimum Effective Dose” is something that comes up often. It was the basis behind his “4-Hour” books. The idea is you need to understand the least amount of effort/activity needed to derive the most results.

This reminds me of how field teams communicate with consumers. What is the least amount of “pitch” you can give a consumer that will deliver the most amount of education or understanding. At KIND we had a line that I absolutely loved. When a consumer was approaching out team, we would say, “You look like a healthy snacker!” Not only were we disarming them with kindness, but we were telling them so many things about what the brand strands for in one simple statement: we make healthy snacks, we value kindness, and we are making your day better. People loved hearing someone tell them they look healthy, and now we’ve created a safe place to explore something new.

Think about your team’s opening line. It can change the game for how many people start a conversation with your brand. If you want to brainstorm with me about what that pitch could be, please reach out. I created Pintail Field Marketing Co to help brands master consumer interaction and I would love to help!